Empire Today : America’s Most Popular Home Improvement Company
Empire Today, or plus known quite well as Empire Carpet, is one of the most recognized home improvement makes in the United States. Empire Today was founded in 1959 in the Chicago area as a next day flooring and carpeting company which specializes in in-home sales and demonstrations, soon after sends out their installation crew the next day to install : swift, efficient and with competitive pricing.
Empire Today is plus incredibly well known for their commericals and jingle. The tune “588-2300 … Empire!” has been on the lips of myself, kids, friends and even the family pets for years. whether anything, the Empire Jingle, along with their impeccable service record, has grown the company into what it has become today; the #1 Specialty Flooring Retailer in the U.S. and one of the Nation’s Top 200 grade Names.
Empire Today Brand
In fact, according to AdAge, the Empire Today brand is more popular than Office Depot, Dunkin’ Donuts, H&R Block, Intel, and PlayStation.
As an example, a simple search on YouTube for the Empire Today company name serves not only Empire Today commercials but plus many happy customers and YouTube users uploading videos of the Empire Today song and even kids dancing to the jingle.
Empire Carpet Man
Besides the jingle, Empire Carpet is additionally know for the Empire Man, who’s story is available via the Wikipedia Empire Today entry :
The Empire Man was introduced in 1977 as a live action character and later adapted into a popular animated persona that has grown to become a cultural icon. The Empire Man has been seen internationally in commercials and other media, has spawned a line of collectible bobblehead dolls, is featured each year in the annual McDonald’s Thanksgiving Day Parade , and inspired the Chicago Cubs to declare an official “Empire Day” at Wrigley Field in 2007.
The Empire Man was originally portrayed on television by Lynn Hauldren, who continues to supply the voice of the animated character
Empire Today Commercials
Here are some commercials featuring the famous Empire Man of Empire Carpet and Empire Today:
And here’s a version of an Empire Today Window Treatments commercial in Spanish :
So, Empire Today is famous for not only its specialty flooring prices, but additionally next day installation, quality products, in-home demonstrations, in-home sales and friendly service, but additionally branding, commercials and creating a strong character.
Whether a national business or a contractor serving the local community, there is much to be learned from the Empire Today story.
Original post by Home Improvement Guy
