Innovative Bathroom Furnishings : PuraVida by Duravit
New York, NY – Duravit, a leading manufacturer of innovative bathroom furnishings, has launched PuraVida, a complete bathroom suite designed in collaboration with Phoenix Design and fittings manufacturer Hansgrohe. PuraVida brings poetic purity and clarity of structure to the bathroom, fusing minimalism and elegance to create a sleek, yet gentle, flowing and graceful look. The collection is Duravit’s second collaboration with Phoenix Design. “Everything about that range is completely subtle, nothing is excessive, nothing is pretentious,” said Tom Schönherr of Phoenix Design. In designing PuraVida, Schönherr and partner Andreas Haug sought to modify pure geometry in order to create a sense of gentle movement. To that they added emotion, based on Schönherr’s sense that, “In the future, there will be a need for a new mold, for new emotion. Everything will become more joyful and more lively.”
By using the strength of emotion as the platform for their design, Schönherr and Haug created an entirely new, boundless and feminine look for the bathroom. Overall, the design process became a search for a natural mold – one that was soft, pure and embodied sleek timelessness. The purity behind PuraVida is exemplified through a symbiotic relationship amoung the ceramics and fittings, which are meant to look “as whether they had grown naturally like a tree from the earth,” according to Schönherr.
To highlight that notion of growth, the designers implemented color into the fittings, which are as pure and white as the ceramic itself. The soft exterior and gently formed interior of the PuraVida washbasin create a sense of spacious elegance. The interior of the basin is flat and gently bevelled, creating a fragile “wave,” while its overall shape is exceptionally soft, creating a sense of effortless motion. Each of the PuraVida designs seems to drift, enhancing the collection’s ethereal qualities.
The wall-mounted furniture highlights that floating effect: consoles, vanity units and tall cabinets in three dimensions are gently rounded and feature a glossy white finish. The emotional movement occurs on the furniture’s surface, which is available in a choice of deep red or classy black paired with high-gloss white, ebony or aluminium. Curved handle “grooves” in place of physical handles enhance the weightless character of the range.
In terms of functionality, it is possible to open both the upper and the lower portions of the furniture pieces using the grooves. Inside the furniture, sophisticated details supply a helping hand with everyday life. As an option, the vanity unit features elegant glass dividers, while the tall cabinet includes a practical integrated drawer for storage. A matching mobile storage unit completes the range.
The mirror echoes the floating character of the furniture. Its back wall is not just rounded at the corners, but additionally tapers so that only a small portion of the edge is visible from any angle. Similarly, the mirrored cabinet is three-dimensional in structure. Its double-sided mirrored doors and decorative back wall merge to create a sense of space. On the outside, a flush-mounted light, which is easy to clean, ensures optimum illumination.In the PuraVida collection, light serves as a crucial design element for the built-in bathub.
Also available in a freestanding version, the tub features a rim that opens to create a joint through which a white LED light gently shimmers. Alternatively, depending on the choice of furniture color, a deep red, refined black, ebony or aluminum peeks through the skilfully-crafted space. that collection of carefully-planned details is plus an expression Phoenix Design’s notion of contemporary luxury. All in all, that wide range of ceramics, furniture and bathtubs successfully evokes just that: soft, flowing, timelessly contemporary elegance.
This is a post from the Freshome Magazine, who bring you the latest news in Interior Design, Decorating, Furniture and Architecture.
Innovative Bathroom Furnishings : PuraVida by Duravit
Original post by Michael
